Since 1954 we have been producing the best & smallest kitchen appliance in the world in Switzerland. bamix® is the inventor of the hand blender and we are proud to accompany our customers in the kitchen for a lifetime. No comparable product manages to combine so many applications in such a space-saving, handy and easy-to-clean kitchen appliance.
Roger Perrinjaquet invents a new type of kitchen appliance; the first portable food processor. The inventor saw the great advantage of his food processor in the fact that the device could be used directly in the vessel with the ingredients to be processed. The tedious transfer from one vessel to another would be eliminated. He calls it bamix®, a combination of "battre et mixer", beat and mix.
Mr. Perrinjaquet sells the patent rights to ESGE who produce the first wand mixers towards the end of this year.
Welcome Bodart BV
Bodart BV is specialized in selling kitchen appliances at consumer fairs (they do 60 of these fairs in the Netherlands). At a small fair in Valkenburg/NL they do trial sales. Not only do they sell very well but they also come to realise that the most effective way to convince potential customers of the usefulness of this small but expensive appliance is "live demonstration"!
ESGE - Export
ESGE – Export in Glarus and ESGE AG in Mettlen are founded.
NIPPON ESGE K.K.
The trading company NIPPON ESGE K.K. is founded in Japan.
Walter Bodart buys the plant in Switzerland and all rights for bamix® and Zauberstab; thus, ESGE in Mettlen becomes the only production plant for bamix. The first step Mr. Bodart takes is to reduce bureaucracy machinery according to his business philosophy: quality above quantity – and – concentration on one product only…. These basics are still in use today.
1600 bamix® per day
The daily production reaches 1,600 bamix® units.
The bamix® Processor is launched. This attachment allows the grinding not only of dry but also of wet ingredients.
UNOLD Gmbh, one of the German sub-distributors, takes over the retail distributorship for the German market. Thanks to their outstanding efforts, the ESGE-Zauberstab® regains its former prominent position in German retail.
After very long practical tests in hotel kitchens, we launch the "bamix® GASTRO" – a model for professionals which becomes more successful than we had expected.
bamix® in Japan
The largest Japanese direct selling company includes bamix® (as their first outside product) in their selling program.
Erich Eigenmann starts his activities as the new Mr. bamix®. The corporate policy, centring around the word "quality" and concentration on one product finds a continuation.
The new accessory SliceSy® is launched with which the bamix® can also slice and grate, and thus becoming the all-in-one-kitchen appliance - certainly a milestone in the history of bamix®.
bamix® enters the Russian and Chinese markets. Gastro II is sold worldwide.
Extension of the warehouse and creation of more capacity.
The Classic model type is launched to extend the bamix® product range.
Commissioning of the 3rd assembly line. From now on, 2,000 bamix® per day may be produced.
bamix® celebrates its 60 year jubilee with many activities which get a lot of press coverage.
The newly built headquarters for administration and logistics of the Swiss distribution company are inaugurated. Therein the new bamix®-shop offers customers all products of the bamix® range.
The bamix® Academy is founded in Mettlen - a cooking school and training stage for bamix® customers.
BBQ, Togo, Baking
bamix® introduces 3 new product lines:
bamix® BBQ line, to attract men to use the bamix® for everything to do with BBQ. Great recipe booklet with rubs, marinades, vinaigrettes, meatball recipes, dips, etc. Very masculine style images, pure meat and passion for BBQ.
bamix® toGo, the universal genius for preparing smoothies, protein shakes, coffee kick drinks, cold or hot soups. With a thermo jug and fancy recipe booklet.
bamix® Baking, the “all-in-one kitchen appliance”. The Superbox with a fantastic cooking booklet with sweet and savoury dough recipes for all occasions.
Jamie Oliver and bamix® make cooking from scratch easier than ever.
Combining world-class expertise and a passion for proper food, bamix® of Switzerland and chef Jamie Oliver have joined forces to produce an exclusive immersion stick blender.
Jamie says: “I'm thrilled to be working with bamix®. This brilliant gadget is always out in our kitchen at home, and I use it for so many things – salsas, dressings, fragrant curry pastes and punchy pestos. It’s a fantastic tool for rattling out fresh, flavour-packed food with minimum fuss - bamix® is in a different league!”
The new bamix® cordless for more flexibility in cooking. No matter when, no matter where, always cordless.